Hybrid events are skyrocketing in popularity and are set to be this year’s biggest trend. From our data, we’re seeing many event organizers researching how to hold the best hybrid events for 2021!
So if you’re looking for some inspiration, here are 10 extraordinary hybrid event examples that will inspire you…
1. Apple Special Events
There’s no better company to take inspiration from – this is one of the best hybrid event examples you could find! Apple Special Events have been live-streamed to audiences across the globe pretty much since the beginning as the goal is to reach as many people as possible.
Apple Special Events showcase the latest products to Apple fans and technology enthusiasts so they can see them first-hand. So if you’re looking to launch new products or make an important announcement, this is the ideal way to maximise audience reach and appeal to the masses.
2. Public Health Informatics Conference
Perhaps surprisingly, the American federal government was behind one of the most successful examples of a hybrid event – The Public Health Informatics Conference back in 2012. This very well organized fully branded virtual conference had around 900 people attend in person and just under 1,000 attend virtually.
The physical part of the event was handled and produced in a similar way to a TV show. Those speaking were green screened and the whole event was photorealistic, so people attending virtually could see the hotel lobbies, go up and down the stairs and felt like they were really there.
3. INBOUND by HubSpot
One of the most entertaining hybrid event examples is HubSpot’s annual INBOUND which is recorded and the sessions shared virtually. This event is famed for its amazing entertainment which includes world-renowned stand up comedians and excellent speakers. It’s well worth putting emphasis on the entertainment at your to stand out from the crowd!
4. Growth Marketing Conference
It would be easy to think that virtual event attendees can miss out in some way by not attending in person, however this is one of the hybrid event examples that disproves that! Growth Marketing Conference event organizers offered a ‘Virtual Access Pass’ for their 2020 event. Those who attended virtually received extra content which was access to over 200 webinars. This is one of the most ingenious hybrid event examples as it rewarded virtual attendees and encouraged them to attend this way again.
5. Gainsight Pulse Everywhere
This was one of the larger scale hybrid event examples from last year! Gainsight’s Pulse Conference has been running annually since 2013 but in 2020 it was decided that it would become a hybrid event and would be free of charge to attend. Speakers and key staff members attended in person, with thousands of attendees watching live online.
6. Self Publishing Show Live
The Self Publishing Show Live is an event run for authors looking to self publish their books. In the first year, around 1,000 people attended but there were lots of others who wanted to attend virtually. The organizers then decided to make the recorded sessions available online for just $25, with a money back guarantee in case they weren’t satisfied – what a great idea!
7. Content Marketing Summit
Another of the best hybrid event examples is Content Marketing World’s summit which was held virtually last year. Speakers provided information via physical resources and those attending did so virtually from various devices over a shared platform. This example shows that it’s always key to consider the different devices that your attendees will be using and cater for them!
8. Riot Games League of Legends Tournaments
This is one of the best examples of a large scale hybrid event! In 2019, the final round of this tournament was hosted in front of 15,000 fans at the AccorHotels Arena in Paris. However, even more remarkable is that over 100 million people watched online with a peak of 44 million watching at the same time! This was a real test of connectivity and infrastructure but it shows what can be achieved. Also impressive is that Riot Games monetises its events through sponsorship from the likes of companies like Spotify, Bose and Cisco.
9. Tomorrowland Around The World — The Digital Festival
One of the most creative and unique hybrid event examples was the Belgian music festival Tomorrowland Around the World 2020. There were performances from artists like David Guetta, Martin Garrix, Katy Perry and Steve Aoki as well as webinars and other interactive entertainment on offer. The backdrop was a stunning 3D island and there were special effects such as laser shows, fireworks, sound effects and much more!
Every year, Twitch hosts its conference in San Diego which brings an audience of thousands from around the globe. One of our examples is from back in 2019 when Twitch held its first hybrid event, boasting online performances from Madeon and Blink-182, as well as panel sessions, tournaments and more.
As an online streaming service for gamers and content producers, Twitch brought its live stream to an audience of live streamers. Twitch encouraged attendees to spread the word about the event as they were invited to capture and stream the event as they wished. This was the perfect way to maximize the audience!
If you’re still unsure, why not take a look at our article which explains what a hybrid event is and the benefits of hosting one.
If you have any questions about Remo’s video conferencing software and how you can use it to create a hybrid event, check out our YouTube channel or sign up for a free trial. Also why not have a guided tour.