10 MUST Ask Questions For your Post Virtual Event Survey - Here's Why!
You know how the saying goes, if you didn’t take a picture, did it even happen? Well, the same goes for virtual events and the post virtual event survey. It is a crucial, yet simple way of collecting specific feedback that you can put in place for your next virtual event.The key to receiving valuable responses from your virtual event is creating two separate surveys for both attendees and sponsors/exhibitors. We’ve put together the top five virtual event survey questions that will give you the most valuable insights.To create a successful survey, your survey must follow these tips:
- Be short and to the point – no need for long-winded questions.
- Use the active voice.
- Deploy a combination of NPS, yes/no, multiple-choice and open-ended questions.
- Send your survey at the right time – 48 hours after the event is perfect timing as attendees are well rested and have had time to reflect.
Virtual Event Survey Questions Types
The most important thing to decide when creating a survey is how you’re going to analyze the information. This is when you decide what type of questions you’re going to asl. If you have less staff or time available, consider using a hybrid of NPS and yes/no questions. To help make your decision, we’ve outlined the different types of questions as well as their advantages and disadvantages.
NPS Questions
A multiple-choice question that asks applicants to rank something on a numeric scale, usually 1-10. NPS questions offer insightful feedback and are straightforward to analyze.
Yes/No Questions
A question that has two options. This question type is simple to analyze and easy for participants to answer.
Multiple-Choice Questions
For questions that have five or fewer answers, multiple-choice options are perfect. Include ‘other’ as an option to ensure you’ve covered everything.
Open-Ended Questions
Open-ended questions will take longer to analyse but will add more value to your virtual event survey questions.
Attendees Virtual Event Survey Questions
1. Overall, how would you rate the event?
Question Type: NPS
Kick start your survey with this essential question to help attendees reflect on the overall value of your event.
2. Which parts of the event did you rate the most?
Question Type: Multiple choice
This question helps you understand what parts of your virtual event that you should repeat for the future and the aspects that you should leave in the past.
3. How did you first hear about the event?
Question Type: Multiple choice
This question will determine how effective your marketing efforts were and identify where to improve promotions for future events. Include options such as Instagram, Facebook, Twitter, Email, Word of Mouth.
4. What would you change about this event?
Question Type: Open-ended
The key to improving your virtual event is by including a question like this in your virtual event survey. Constructive feedback is key to scaling your next virtual event.
5. Is there anything else you’d like to share?
Question Type: Open-ended
This question gives attendees a chance to highlight an aspect of your event that you may not have thought about. Incorporating a question like this in your virtual event survey is a great way to end your survey.
Sponsors/Exhibitors Virtual Event Survey Questions
1. Overall, how would you rate the event?
Question Type: NPS
Similar to the opening question on the attendee virtual event survey, this question shows that you value your sponsors and exhibitors’ opinions.
2. Did the event meet your expectations?
Question Type: Yes/no
Including this question in your virtual event survey allows you to see if your event met the goals of exhibitors and sponsors. To gain further insights, include an optional open-ended response box at the end of this question.
3. Did this event have a positive impact on your business objectives?
Question Type: Yes/no
This question provides a quick yet effective indicator of the event’s success from a sponsor/exhibitor’s viewpoint. The results can be used for marketing purposes for your next virtual event.
4. What would you change about this event?
Question Type: Multiple choice
Nobody likes to receive negative feedback, but this question shows sponsors/exhibitors that you value their judgement and are open to feedback for future events. Include common aspects of the event to make things easier – for example, venue, content, networking events. Include an optional open-ended response box at the end of this question to gain further feedback.
5. Would you come to our next event?
Question Type: Yes/no
Every virtual events survey must include a question like this. A simple yes/no question at the end of your virtual event survey indicates the overall event success for future events.Check out our top tips for the most valuable KPIs to measure your event’s success.
Thinking of holding a virtual event? Find out how Remo can make your virtual event a hit through a free demo or an online product tour.
