6 Best Solutions to Improve your Hybrid Event Strategy
What is a hybrid event?
Before we talk about improving your hybrid event strategy, we need to first understand what a hybrid event is. Well, it’s exactly what you’re thinking- a mixture of a virtual and physical event. With the rollout of the COVID-19 vaccine, many people want to attend physical events. Hybrid events will allow you to host your event in person and online too- the best of both worlds! Sometimes it can be difficult to run a hybrid event, as this is a new concept for many. But don’t worry, we’re here to help. We have created a list of our top 6 ways to improve your Hybrid Event Strategy. So stay tuned for our advice!
Our Top 6 Tips to Improve Your Hybrid Event Strategy
Communication between physical and hybrid guests
Networking is a key aspect of any event. At your hybrid event, make sure you allow physical and virtual audiences to communicate with each other. This hybrid event strategy will increase the audience’s participation in your event. You need to ensure there is wifi and devices available at the physical event so that both audiences can communicate with each other. Your physical and virtual events will also be happening at the same time to allow for communication.
Prepare your guests
Preparation is a key strategy when running a hybrid event. Your audience could be attending their first virtual event so you need to make sure they’re ready. Some things you need to prepare include:
- A list of FAQs that your audience can refer to
- A tour of the virtual events platform so that your audience can use it
- A guide on how to ask for technical support during the event
Promote your event on social media
During the lockdown, people are on their phones more than ever! Using social media will be a good hybrid event strategy to promote your event. You want to promote your event online because that’s where people will be most connected to it. Pick a social media that is connected to your event to promote it. During the event have one team member assigned to posting pictures and videos of the event. If you have later registrations available for your event this will encourage people to sign up after. Use clips of your old event to promote future events too. Post to Instagram, Twitter, and Facebook. People who attended the event might also share these posts on their personal accounts.
Brand positioning
Increased sponsorship will help your event funding. People might also recognize your sponsors so that will draw attention to the event. It is a good hybrid event strategy to brand your event with your sponsors. At your physical event, you can use posters to evaluate your sponsors’ visibility. At your virtual event, you could have a room with videos and information from your sponsor. Goody bags are also a good way to promote your sponsor. You could have a virtual goody bag for virtual guests to save money positing out goods. And who doesn’t love a nice goody bag?
Email marketing
Emailing is a great strategy to promote your hybrid event. Make sure that you customize your emails to those who have registered and not registered for the event. You can also send separate emails to physical and virtual guests. Create all emails to match your brand and include your sponsors in the emails too. Keep the emails simple but provide links to more detailed information about the event.
Feedback
You always want to improve your hybrid events. You cannot make them better without feedback from your guests. A good hybrid event strategy is to give out a survey when the event is over. Ask both audiences to provide feedback and have a meeting after to discuss it. If you ask your guests for feedback it will also show that you value their opinion. This will encourage your guests to come back to future events.
What next?
Now that your know our top 6 hybrid event strategies, you can start organizing your first virtual event! For your event, the first thing you’ll need is a virtual events platform. Remo has many of the features you will need for your hybrid event.
Why not check out our 14-day free trial? Or you can book our virtual tour to see how our virtual events platform works.
