Hosting a virtual event, summit, or online seminar isn’t easy. You need to ensure everyone has a great experience, avoiding virtual event mistakes. Virtual events are on the rise – ensuring that your event is faultless is crucial for success. Of course, there are many benefits to virtual events. On the other hand, virtual event mistakes can occur the same as mishaps in traditional events.
The importance of avoiding virtual event mistakes for your 2021 digital events
in a time where virtual events are on the rise and don’t seem to be stopping, we need to make sure they run smoother than ever. Sometimes, at traditional events, you can get away with a slight blunder. However, virtual events have a digital trace meaning mistakes are more obvious. Luckily for you, we’ve outlined 7 of the most popular mistakes to avoid when hosting a virtual event in 2021.
1. Not onboarding your guests into the virtual experiences
One of the most common virtual event mistakes is assuming guests are digital experts. Remember, this could be your guests first-ever virtual event experience. With this in mind, ensure you create a checklist to onboard your guests into your virtual event. Your duty as a virtual host is to ensure guests can navigate around the software properly.
2. Forgetting to promote your virtual event effectively
Often, virtual event organisers can overlook the importance of promoting their online event. Ignoring promotion is one of the virtual event mistakes that you must not fall in the trap of. Just because your event is occurring virtually, doesn’t mean you can ignore marketing. Virtual events are like traditional events. In the sense that they need to be promoted to a target audience. So, how do you boost awareness and promote your virtual event? We say that creating a unique web page and social media promotion are great ways to spread the word.
3. Ignoring virtual event KPIs
Forgetting to measure your digital event’s success is one of the top virtual event mistakes to avoid. Of course, virtual event KPIs differ from traditional ones. Also, the virtual event KPI’s are easier to measure and analyze. Undoubtedly, virtual event KPIs are the key to measuring whether your event is a hit or flop.
4. Not including a post virtual event survey
You know how the saying goes, if you don’t ask, you don’t receive? Well, the same goes for virtual events and the post virtual event survey. Not collecting feedback is a the top of our list of key virtual event mistakes. It is a crucial, yet simple way of collecting specific feedback that you can use for your next virtual event. Wondering what questions you need in your post virtual event survey? Look no further, we’ve outlined the key ones to avoid making a massive virtual event mistake.
5. Neglecting virtual sponsorship opportunities
Of course, some virtual event mistakes are worse than others. With this in mind, securing virtual sponsorships are key for any virtual event in 2021. Also, virtual event sponsorships generate revenue and create brand awareness. There are many ways to monetize a virtual event through successful sponsorship opportunities. For inspiration, here are some creative virtual sponsorship ideas for your 2021 events.
6. Failing to research your virtual conferencing platform
As the saying goes, fail to prepare, prepare to fail! Failing to research before your event is one of the riskiest virtual event mistakes to fall trap to. Selecting a reliable, user-friendly platform is essential for a successful digital event. To help here are the top virtual conferencing platform features that you must look out for.
7. Not preparing for a crisis
A common one on the list of virtual event mistakes is not planning for a crisis. A crisis is a reality of the events industry, and of course, virtual crises are no different. Even though crises are common, planning can stop a digital nightmare. Here is a guide on how to create a crisis communication plan that will help you with all your 2021 virtual events.