Virtual event platform for associations: the new normal

Events are a key aspect in the day to day running of an association. They help members to network, learn and grow. They are a great way of recruiting new members and of course are a vital source of income. Even before the pandemic, many associations had moved to virtual events. But now many associations are obliged to move online with restrictions. With the COVID-19 vaccine, many associations are looking forward to physical events. But now virtual event platforms offer an exciting alternative for associations. Virtual events are new for a lot of associations, but we are here to help you out. Here are the top 5 things associations need to consider in a virtual events platform.

1. Networking opportunities

You need to consider networking when selecting a virtual event platform for associations. CEIR’s latest report that networking is one of the most important things to consider when hosting a virtual event. The report highlights that virtual events with higher networking opportunities lead to higher revenue. You need to select a virtual event platform that will allow your guests to interact with each other. Some vital networking features include:

• Gamification
• Polling
• Question and answer feature
• Breakout Rooms
• Virtual Lounge

One of the main benefits of joining an association is the opportunity to network. Networking is a key aspect for associations when selecting a virtual event platform. Communication between your physical and virtual audiences is essential for networking. The more engaging features there are on your event platform, the more social the event will be.

2. Who is your audience?

Your audience is a key factor when deciding on a virtual event platform for associations. All audiences have different needs and preferences. Some things to consider would be:

• How many people will be at the event?
• Will there be a virtual and physical audience?
• What level of interaction do I need?
• Will my audience be able to use this platform?
• What language does your audience speak?

Before you decide on a virtual event platform, remember the audience for your association. Make sure to look at the technical features of the platform and compare. Many virtual platforms also offer a free trial which is a good idea if you want to try it out. If you’re still confused check out our article on hybrid event solutions.

3. Customization

When you’re selecting a virtual event platform for associations think of customization. Not all virtual event platforms offer the same level of customization. Some platforms will take you to a whole new world online. When we use virtual events platform, we all miss the experience of leaving the house and seeing a new place. Some virtual event platforms offer customizable floor plans. They can bring you to your dream location at the click of a button.

4. Guest feedback and analytics

When you decide on a virtual event platform, guest feedback is a key factor for associations. You can also use surveys to collect feedback on the event. The feedback your guests provide will help you to structure your future event. You can also analyze where money was well spent which will help your budget. Analytics will help you to compare virtual and physical events. Afterward you can see which event is better.

5. Product support

If you’re looking at a virtual event platform for associations, think about product support. Customer support for your virtual event is very important as it could crash. Remember not all virtual event platforms offer 24/7 support. Check out the time zone of the product before you buy it. A good product support will make your event run easier. It will also be less stressful on the day knowing that you have support behind you.

What is next for your association?

COVID-19 may not be here to stay but one thing’s for sure: virtual events are. Now that your association knows all about choosing a virtual event platform, you’re ready! Don’t fall behind the times, start organizing your virtual event.At Remo, we have the perfect virtual event platform for networking. We also offer a free 14-day trial, why not check it out? You have nothing to lose. We also have video tutorials to help you use our virtual event platform for associations.