Virtual career fairs are such a great way to interact with talent from all over the world! Virtual career fairs are not just because of lockdown. They have been on the rise for years now! Employers are discovering more and more about the benefits of hosting a virtual career fair. They are a cost-effective and straightforward way for employers to scout potential employees. If you are wondering what to do before, during, and after a career fair, not to worry, we have you covered! Let me introduce our list of the top 8 virtual career fair tips for employers without further hold-ups!

1. (Before) - Let people know you are attending

Letting the general public know that your company is attending the career fair allows guests to research and understand more about your company before the start of the event. This will encourage more people to express their interest in your company as they will be more confident approaching your booth.

2. (Before) - Research target audience

One of the best tips we can give employers is to research potential employees attending the virtual career fair. Is it targeted towards fresh graduates? Or is it more generalized? Knowing exactly the kind of potential employee you are looking for is an excellent way of narrowing down applications and encouraging attendees to visit your booth.

3. (Before) - Prepare!

There is no point in attending a virtual career fair if your representative doesn't have any idea how to answer some basic questions. Training your representative to answer questions and give a decent presentation makes your company far more attractive than others. No one wants to work for a company that doesn't make an effort!

4. (During) - Get there EARLY!

I cannot stress enough how important it is for you to arrive early at the career fair. It is one of the most vital tips we can give employers! This allows you to set up with ease and avoid excess stress as you take in your virtual surroundings. This will let your representatives relax and encourage early attendees to visit your booth! There are so many benefits to arriving early that it just doesn't make sense not to get there between 15 to 30 mins before the event starts!

5. (During) - Encourage attendees to visit your booth

Don't just sit back and watch all the action! Get out there and talk to potential employees. Make them want to listen to what you have to say and make them want to invest additional time into researching your company.

6. (During) - Have an easy application system

Virtual career fairs are all about trying to increase the number of applications you receive for a job. Providing an easy step-by-step presentation on how to apply is a great way to increase interest and involvement. Make the application process accessible by simplifying questions and being specific in what you are asking.

7. (After) - Research potential candidates

Please get to know more about your potential applicants by asking them during the virtual career fair for their LinkedIn profiles. This is an easy way for employers to understand more about their potential employees. It lays out everything about the candidates in a simple fashion. Don't fall behind the other companies that attended the virtual career fair; get out there and make the most of it. This is one of the best tips we can give you!

8. (After) - Follow up with interested candidates

Don't just stop once the career fair ends! That is not how you secure better talent! Follow up with your potential candidates. Send out surveys asking them what they liked/disliked about the presentation/company. Encourage them further to apply for a job (if one is available!) Make those connections worthwhile! And there you have it! 8 virtual career fair tips for employers. It sounds easy, doesn't it? That's because it is. So, get on with it and sign up for a virtual career fair today to make better career connections than ever before!
If you are interested in learning more about virtual career fairs, why not check out our blog post on How to Promote a Virtual Job Fair in 2021!

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