Best Strategies for Virtual and Hybrid Event Marketing
It’s 2022 and hybrid events are more popular than ever. You might be wondering what is a hybrid event? It is a perfect blend of a traditional physical and modern virtual event. The event happens both in-person and online so a lot of people can attend. Hybrid event marketing is so important for these events. Hybrid events have been happening even before the pandemic but they are new for a lot of people. As hybrid events might seem strange to your guests it is really important to market them. Marketing your event will make sure everyone is aware it is happening. This will help get your event even more attendees. The more people at your event the more successful it will be!
Sounds easy, right? But not all of us are sure how to market these hybrid events. Fear not, we’re here with some ideas to help you market your hybrid event.
Out Top Hybrid Event Marketing Tips:
Share on social media
Sharing video clips of events is a great hybrid event marketing idea. Some of your potential guests will have never been a hybrid event. If you show a snippet of your event you will lessen some of the fear of the unknown. As well as that a short snippet will tease people and leave them looking for more! This is also a cheap marketing technique as you just need to record your event as it is happening. You can also share other exciting aspects of your event online. You should share any guest speakers or special activities you plan to have at the event. The more you share the better.
Celebrity guest
The power of influence will be a great way to market your hybrid event. People are using social media more and more as they are at home due to the pandemic. Influencer marketing and celebrities have huge power over people! As your event will happen online it will be easier to find a celebrity to come to the event. Make sure you pick a celebrity who’s values align with your company. Pick somebody who will excite your guests and engage them in the event.
Event location
Selecting the perfect event location is a key aspect of your hybrid event marketing. Virtual attendees can tune in from anywhere across the globe so pick a location that will make them excited. Why not use your location as a marketing strategy? You could post snippets as clues to the location and have people vote on social media. This will make your guests super excited to where the event will be.
Gift bags
Giving out gift bags is a great hybrid event marketing idea! Sponsored material will bring in more money and make people excited about your event. Branded merchandise will promote the event and act as free marketing. Make sure to factor in your teams’ time in preparing and distributing the goody bags.
Email Marketing
Another way of hybrid event marketing at a low cost is email marketing. If guests are signed up to get emails from you there is a high chance, they will attend the event. You could offer an early bird special or a discount for people signed up. Don’t forget to make your email attractive with a branded banner with bright colors. Don’t include anything else in the email, focus on the event so people don’t get side-tracked.
Consider co-branding
A good hybrid event marketing technique is to include others in your branding. Your brand tells people who you are and what you’re about. Sometimes it can be useful to include others in that. If you co-brand the event you can reach out to two audiences and get credibility for your event.
Ready, Steady, Let’s Go!
Now that you are aware of our hybrid event marketing tips, you’re ready! Go ahead and start marketing your hybrid event. You have all the inside tips so we’re sure you’re good to go. The first thing you will need is a virtual events platform. Remo will be a great virtual platform you can use for your event. With our engaging features, your guests will be talking about your event for months! But take a look for yourself by booking a free personalized demo with our team.
