10 Agencies That Specialize in XR and AI for Events

Imagine walking into a trade show booth and instantly being greeted by an AI assistant who knows your name, suggests sessions based on your interests, and even remembers your last interaction with the brand. Or picture slipping on a pair of smart glasses and suddenly being guided through a gamified product experience that blends the digital and physical worlds seamlessly.

This isn’t some far-off future, it’s already happening in 2025.

Extended Reality (XR) and Artificial Intelligence (AI) are reshaping the events industry in ways we’re only beginning to grasp. XR, whether through AR filters, virtual reality headsets, or mixed reality installations, invites attendees to experience, not just observe. AI, on the other hand, works quietly (and quickly) behind the scenes to personalize journeys, automate planning, and unlock insights organizers never had access to before.

But let’s be honest, while the technology is exciting, it can also be overwhelming. Most teams don’t have the resources to build immersive worlds or train AI copilots in-house. That’s where specialized agencies come in.

In this guide, we’re spotlighting 10 standout XR and AI event agencies that are pushing the boundaries of what’s possible, on virtual event platforms, in-person activations, and everything in between. Whether you're planning a large-scale hybrid summit or a branded virtual launch, these are the experts turning innovation into unforgettable experiences.

For a deeper dive into the trends shaping this space, download the State of XR & AI in Events – 2025 Q2 Field Report. It’s packed with real-world use cases, expert insights, and practical takeaways for event pros.

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What to Look for in an XR/AI Event Agency

Not all tech partners are built for events. When choosing an XR or AI agency, look beyond flashy demos and focus on the essentials:

• Tech Know-How: They should be fluent in AR/VR development, projection mapping, and AI-powered tools, especially those designed for live and virtual environments.
• Event Experience: Great tech means nothing if it doesn’t integrate seamlessly at your events. Look for agencies that understand audience movement, registration systems, networking, and event analytics.
• Proven Work: Strong portfolios speak volumes. Whether it’s big-name clients or standout storytelling, their past work should inspire confidence.
• Data Smarts: With AI and XR comes responsibility. Make sure they follow clear privacy practices and design with accessibility in mind.
• Platform Flexibility: Whether your event is virtual, hybrid, or in-person, they should be ready to deliver across mobile, web, headsets, and more.

The right agency won’t just bring cool tech, they’ll bring clarity, creativity, and a smooth path from concept to execution.

The Top 10 XR and AI Agencies

Finding the right tech partner can make or break your event experience, especially when it comes to immersive tools like XR and AI. Whether you’re building a gamified virtual trade show booth, launching a VR concert, or creating AI-powered matchmaking tools, you need a team that understands both the tech and the rhythm of live events.

Below are 10 standout agencies and collaborators who are leading the charge in this space. Each one brings a unique blend of creativity, technical muscle, and event-savvy execution to help organizers deliver experiences that are as seamless as they are unforgettable.

1. Alice & Smith

Alice & Smith specialize in alternate reality games (ARGs) and transmedia storytelling, interactive experiences that unfold across multiple platforms and blend fiction with reality. Their events blur the line between digital and real-world, pulling attendees into rich, immersive narratives powered by AI and XR.

Notable Event Work: Immersive ARGs, Brand Campaigns

Standout Feature: Deep narrative integration and AI-driven player paths

HQ Location: Montreal, Canada

Core Services:

• Alternate Reality Game design
• AI-powered storytelling
• Mixed media campaigns
• Gamified attendee experiences

2. AMAZE (formerly AmazeVR)

AMAZE is on the front lines of VR concert innovation. They produce full-scale music performances built for immersive headsets, giving fans an intimate, front-row experience from anywhere in the world.

Notable Event Work: Megan Thee Stallion, TXT, Cha Eun-Woo

Standout Feature: Platform-ready XR concerts 

HQ Location: Los Angeles, California

Core Services:

• VR concert production
• XR studio experiences
• Artist branding in immersive formats
• Headset-ready event distribution

Maximize Event Impact

Double registration & attendance

Boost engagement by 3.2x

Attendee data and analysis at your fingertips

Book Demo

‍

3. Freckled Sky

Freckled Sky blends performance art with interactive projection and XR elements to tell powerful visual stories. If your event involves a live audience and a stage, their work turns every show into a spectacle.

Notable Event Work: P!nk at the Brit Awards, SDAIA Global Smart City Forum, Together: A Pixar Musical Adventure

Standout Feature: Performance-driven immersion

HQ Location: Chicago, Illinois

Core Services:

• Projection design
• Stage XR effects
• Live show integration
• Immersive brand storytelling

4. Groove Jones

Groove Jones is a creative technology agency known for producing mind-blowing AR and VR experiences that blend storytelling with cutting-edge innovation. Their award-winning team has worked with global brands across entertainment, sports, and tech, often pushing the boundaries of what’s possible with spatial computing, mobile AR, and generative AI. The company is also recognized for its ability to scale activations quickly, whether it’s for a high-profile product launch or a fully virtual brand experience.

Notable Event Work: Princess Cruises’ Alaska-Themed Flight Simulation Game, Keebler’s Superhero WebAR Experience, VR Training for Dementia Search and Rescue

Standout Feature: Generative spatial experiences that combine AI and immersive XR‍

HQ Location: Dallas, Texas‍

Core Services:

• Custom AR/VR development
• Experiential marketing campaigns
• AI-enhanced 3D environments
• Event-based mobile apps

5. Lookport

Lookport merges VR broadcasting with AI-powered engagement tools to power large-scale hybrid events. Their platform is especially strong in the entertainment sector, where they’ve created immersive livestream experiences that feel anything but flat.

Notable Event Work: Interactive Hybrid concerts, XR music festivals

Standout Feature: Real-time AI ticketing and virtual crowd coordination

HQ Location: Moscow, Russia

Core Services:

• Virtual event broadcasting
• AI ticketing systems
• 3D concert environments
• Interactive streaming features

6. NeoPangea

NeoPangea is an award-winning experience design studio based in Pennsylvania, known for crafting bold, sensory-rich XR activations that span digital and physical worlds. They bring big ideas to life with a playful edge, transforming trade show booths, branded pop-ups, and cultural exhibits into high-impact storytelling spaces.

Notable Event Work: Immersive installations for Paramount+, Disney, Hershey’s

Standout Feature: Physical-digital hybrid activations with emotional resonance

HQ Location: West Reading, Pennsylvania

‍Core Services:

• AR/VR experience design
• Physical installations and exhibits
• Interactive storytelling
• Campaign development for cultural institutions and brands

7. Obscura Digital

Obscura Digital is a San Francisco-based creative studio that transforms architectural landmarks into living canvases using projection mapping and immersive visuals. Founded in 2000, it’s globally recognized for turning buildings into interactive experiences. 

Since November 2017, Obscura Digital has been owned by Madison Square Garden Sports (MSG Ventures), integrating immersive technology across MSG’s live entertainment portfolio.

Notable Event Work: Empire State Building light shows, St. Peter’s Basilica Projection, MSG Sphere

Standout Feature: Landmark-scale immersive installations

HQ Location: San Francisco, California

Core Services:

• Projection mapping
• Interactive environments
• Live visuals for performances
• Architectural lighting design

8. Sector 5 Digital

Sector 5 Digital combines creativity with enterprise-grade XR development to create simulations and immersive environments for high-stakes industries. Their work often shows up at trade shows and exhibitions where complex ideas need to be communicated clearly—and memorably.

Notable Event Work: Virtual Aircraft Demos for American Airlines, DuPont Science Exhibitions, Galderma Anatomy VR

Standout Feature: Event-centric gamification and simulation design

HQ Location: Fort Worth, Texas

Core Services:

• VR product simulation
• AR training experiences
• Event content development
• Enterprise integrations

9. Rock Paper Reality (RPR)

Rock Paper Reality crafts highly interactive mixed reality (MR) experiences that push creative and technical limits. They’re known for building sophisticated XR environments in record time—ideal for product launches and event activations that need to move fast without sacrificing quality.

Notable Event Work: Farms of The Future AR for McCain, AR Content for Google Maps in Paris, Toyota: Tour de Paris

Standout Feature: Rapid cross-platform prototyping for events

HQ Location: San Francisco, California

Core Services:

• Mixed Reality game development
• AR product demos
• XR brand activations
• AI-enhanced storytelling

Maximize Event Impact

Double registration & attendance

Boost engagement by 3.2x

Attendee data and analysis at your fingertips

Book Demo

‍

10. vrisch

Vienna-based Vrisch specializes in crafting emotionally resonant VR and AR experiences, with a strong focus on 360° storytelling. They’re known for making complex concepts feel human, often blending technical innovation with heart. Their work spans branded entertainment, education, and experiential marketing across Europe and beyond.

Notable Event Work: RealiTree Austrian Federal Forests (Bundesforste), "Go with the Flow" Schleifring, Lamps vs. Zombies — AI-Powered Location-Based Game EGLO

Standout Feature: 360° storytelling that turns abstract ideas into immersive emotion

HQ Location: Vienna, Austria

Core Services:

• VR/AR development
• 360° video production
• Virtual collaboration tools
• Cultural and educational XR experiences

Ready to Elevate Your Next Event? Here’s What’s Next.

XR and AI aren’t just the future of events, they’re the present. From AI-powered assistants that greet guests by name to AR experiences that bring brands to life, these tools are transforming how attendees connect, explore, and remember.

But great tech alone isn’t enough. To really make it work, you need the right agency, one that knows how to fuse creativity with execution, and innovation with intention. The 10 XR and AI event agencies in this roundup are doing exactly that, helping brands go beyond the basics and create immersive, high-impact moments that stick.

Ready to bring this kind of magic to your next event?

Book a demo with Remo to see how XR and AI can power smarter, more engaging virtual and hybrid experiences, without the overwhelm.

If you’re curious about how XR and AI are being used at events right now, check out the “State of XR & AI in Events – 2025 Q2 Field Report” It’s packed with expert insights, real-world case studies, and the trends shaping the next wave of event innovation.

The tools are here. The talent is ready. Now it’s your move.

Frequently Asked Questions About XR and AI Agencies for Events

1. What do XR and AI agencies actually do for events?

These agencies design and build immersive experiences using technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). That could mean anything from interactive product demos and virtual environments to AI chatbots, personalized attendee journeys, or gamified activations at live or virtual events.

2. How do I know if my event is a good fit for XR or AI integration?

If you're looking to boost engagement, simplify personalization, or make your brand stand out, XR and AI can help—whether your event is virtual, in-person, or hybrid. You don’t need a huge budget or audience to benefit; even small activations like AR filters or AI-powered recommendations can have big impact.

3. What should I consider when choosing an XR or AI agency for my event?

Look for agencies with proven event experience, not just flashy tech. Check for case studies, ask about their process, and make sure they understand event goals like attendee flow, engagement metrics, and platform integration. Bonus points if they offer scalable solutions you can build on over time.