How to Promote a Virtual Job Fair in 2022
Virtual job fairs are a fantastic way of attracting a larger number of potential job candidates rather than a physical one which is more localized. In 2021 we have transitioned from a life of physical events to virtual ones due to the Covid-19 pandemic. How do you promote a virtual job fair? We're here to answer that question. Here are our top ten ways to promote your virtual job fair in 2021.
1. Hire a Marketing Company
Get off to a great start by starting your marketing campaign for your virtual job fair! Marketing companies are a great way to create, implement and sustain marketing strategies. They will help you along the way to promote your virtual job fair. A quick Google search will bring up several marketing companies that will in no doubt help you promote your virtual job fair.
2. Promote on your Website
In the digital age, almost everyone is applying for jobs online! Promoting your job fair on your company's website is a quick and easy way of targeting the right audience you want to attend your virtual job fair. Post a blog about the event listing all the companies that will be attending the fair. Give the date and time and how to access the virtual event. Make accessing the application form quick and easy to keep applicants interested in the job fair.
I'm sure you have heard about LinkedIn. LinkedIn is the modern way of promoting job availability. It's pretty much an online portfolio for any job applicant. By using LinkedIn's built-in job advertising feature, you can reach hundreds of potential attendees in a matter of minutes!
4. Create a Press Release
Getting your company or hiring a PR Agency to write you up a press release is a sure way of reaching a larger audience. Being able to send a press release to media websites is a far more likely way for them to write up about your job fair rather than asking them to write a story on it. Make it short and to the point, but make sure you have all the vital info! People in the media don't want to read a 1000 word press release when you can sum it up in 300.
By sending an email with a save the date included, anyone who has signed up for your virtual job fair will know when the event is due to occur, improve attendance rate, and make your virtual job fair a bigger success.
6. Create a Youtube Video
Creating a Youtube video discussing your virtual job fair features and the companies attending looking to recruit potential candidates is a terrific way to gather attention over your event. Post a link at the end of the video leading your potential attendees to your application form.
7. Knowing your Target Audience
Knowing your target audience is an important way in learning how to promote your job fair. Are you looking for new or upcoming graduates? Then advertise your job fair through a university. Are you looking for people with more job experience then promote it on social media and in newspapers/magazines. Knowing your target audience will help you boost the attendance of your job fair.
8. Create an Event Page on Facebook
Facebook is still the largest social media platform with over 2 billion accounts! Since your job fair is a virtual one, you don't have to promote it to a specific locality. You can take the advertising global! Set up an event page on Facebook and use the social media site's promotion tools to reach a larger audience!
Creating a hashtag raises your chances of social media users seeing your event. It creates a buzz around the event and also starts a conversation! Whenever you talk about the event on social media, be sure to use the hashtag as the more you use it, the more buzz you will generate around it!
10. Promote, Promote, Promote
Once you have selected your marketing campaign, you can't stop there; you need to keep promoting. Keep updating your social media profiles about the event. Engage with attendees, send more emails reminding attendees about the event. Keep promoting right up until the event starts. The more you promote, the more people will attend your job fair.
And there you have it, a simple way of answering the question, how do you promote a virtual job fair? Be sure to try one or all of our ideas when launching your marketing campaign, but if you are looking for more inspiration on virtual career fairs, why not read our blog, How to Host A Virtual Career Fair in 11 Easy Steps.